Benefits & Messages

• Promotes Breastfeeding Comfort and Confidence: Nursing pads provide discreet, comfortable protection from leaks, supporting mothers in feeling confident and secure while breastfeeding or pumping.
• Supports Breastfeeding Continuation and Exclusivity: Helps reduce one of the barriers that often lead to early weaning—leak-related embarrassment or discomfort—thereby encouraging breastfeeding for longer durations.
• Aligns with WIC’s Breastfeeding Promotion Goals: Reinforces WIC’s commitment to breastfeeding as the optimal source of nutrition for infants, consistent with AAP and WHO recommendations.
• Enhances Maternal Self-Care: Encourages mothers to prioritize their own hygiene and comfort, an often-overlooked component of postpartum wellness.
• Cost-Effective and Practical Resource: Offers a thoughtful, low-cost reinforcement item that makes a real difference in daily comfort—especially valuable for low-income mothers balancing postpartum challenges.

Educational Use

• Prenatal Breastfeeding Classes
• Hospital-Grade Breast Pump Loan Programs
• Peer Counseling and Lactation Support Sessions
• Postpartum Clinic Visits
• Home Visits by WIC Breastfeeding Staff or Peer Counselors
• Breastfeeding-Friendly Workplace Outreach
• Breastfeeding Celebration or Awareness Events