Improving The Way Americans Eat®

Nutrition Education Products for WIC Programs

For almost 20 years our mission has been to reduce obesity rates in all ages by improving the way Americans eat. We understand the essential role that WIC plays in the health of American families. We provide unique products that are used in WIC programs all over the United States.

National WIC Association (NWA) Branded Product Line

Through our special licensing agreement with the National WIC Association (NWA), we offer a line of products to support the NWA Recruitment and Retention Campaign. These products are aligned to support key milestones on the path to raising children with healthy eating habits, including Breastfeeding, Introducing Solid Foods, and Toddler/Preschool Nutrition.

Since 2011 our USDA National Strategic Partnership has guided our product development. Our products support the U.S. dietary guidelines and key nutrition messages that are used in your program education and consultations, making them exceptional reinforcement materials. Health promotion focus areas include:
  • shopping on a budget
  • safely preparing nutritious recipes
  • serving portion appropriate meals
  • staying physically active

Sole Source:
Fresh Baby is the exclusive developer and seller of Fresh Baby products. Most of Fresh Baby products contain copywritten content protected by the US Patent and Trademark Office.

Looking for something more custom?
While Fresh Baby offers a variety of products in these health promotion categories, we also welcome custom product design inquiries.

*WIC is a registered service mark of the U.S. Department of Agriculture for USDA’s Special Supplemental Nutrition Program for Women, Infants and Children.