Nutrition Education Products for

WIC Programs

For 20 years, our mission has been to reduce obesity rates in all ages by improving the way Americans eat. Our products provide simple guidance to assist people in making healthier food and drink choices. Products follow U.S. dietary guidelines and key nutrition messages used throughout the country.

Products for 
Recruitment & Retention

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Having worked with the WIC program for almost 20 years, we understand the importance of the WIC mission and aim to develop innovative items that blend seamlessly with the program’s educational initiatives.

These products are aligned to support key milestones on the path to raising children with healthy eating habits, including

  • Breastfeeding
  • Introducing Solid Foods
  • Toddler & Preschool Nutrition
  • Smart Shopping
  • Farmer’s Market
  • Encouraging Physical Activity

Additionally, through a special licensing agreement with the National WIC Association (NWA), we offer NWA Branded Products. These products visually support the NWA National Recruitment and Retention Campaign. Our NWA-branded products are in-stock items and can be ordered in any quantity, allowing offices, both large and small, to reinforce the campaign’s promise.

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USDA National Strategic Nutrition Education Partnership

Since 2011 our USDA National Strategic Nutrition Education Partnership has guided our product development. Our products support the U.S. dietary guidelines and key nutrition messages that are used in curricula…making them exceptional reinforcement materials.

We work primarily with public health nutrition programs and Medicare insurance plan providers. Our health promotion focus areas include:

  • shopping on a budget
  • safely preparing nutritious recipes
  • serving portion appropriate meals
  • staying physically active

Fresh Baby is the exclusive developer and seller of Fresh Baby products. Most Fresh Baby products contain copywritten content protected by the US Patent and Trademark Office.


We’re proud to be a certified woman-owned, small business and these certifications can make a purchasing difference and support you in meeting your diversity objectives.

  • SBA Woman-Owned Small Business (WOSB)
  • WBENC Woman-Owned Business Enterprise (WBE)
  • SBA HUBZone
  • New York – M/WBE
  • New York City – WBE
  • Oregon WBE
  • Tennessee – WBE
  • Virgina – SWAM
  • West Virginia – SWAM
Looking for Something Custom?
We aim to develop innovative items that blend seamlessly with the educational initiatives of each program. If you have specific needs, customization may be the solution.
  • Looking to add just your logo and your website? No problem. 
  • Want to create your own item from scratch? Let’s talk! 
  • Looking for a smaller quantity? Reach out and we can discuss options. 

Ready to learn how Fresh Baby
can support your program?

Contact an Account Manager at


*WIC is a registered service mark of the U.S. Department of Agriculture for USDA’s
Special Supplemental Nutrition Program for Women, Infants and Children.