Fresh Baby Products for WIC Retention

Having worked with the nation’s premiere public health nutrition program for nearly 20 years, we understand the utmost importance of the WIC mission. Our goal is to develop innovative items that blend seamlessly with the program’s educational initiatives. Many of our customers tell us there’s a significant improvement in participant’s successfully making healthier choices when they incorporate our products into their milestone visits. Please view our products by category here.

Is your state participating in the NWA Recruitment & Retention Campaign?
If so, you will be excited to see that we have products that visually coordinate with this branding. NWA granted Fresh Baby a license to create these items to support this campaign, which has improved the overall perception of the WIC program. Our NWA-branded products are in-stock items and can be ordered in any quantity allowing offices, both large and small, to reinforce the campaign’s promise. Please view our NWA Branded collection here.