Fresh Baby - Sole Source Logo

Poor Nutrition

THREATENS the Future of our Nation

"Poor nutrition is a leading cause of illness in the United States and is responsible for more than 600,000 deaths per year…Obesity and type 2 diabetes are rising among children, with current estimates indicating most American children will have obesity by the time they are 35 years old. Beyond the effect on health, poor nutrition and diet-related diseases have far-reaching impacts including decreased academic achievement."

Products for Recruitment & Retention
WIC Programs
Play Video
Pillars for
Healthier Choices
Fresh Baby - Apple

Nutrient Density

high in nutrients, low in calories

Fresh Baby - Equity

Health Equity

equal opportunity to live the healthiest life possible

Fresh Baby - Cost

Cost Consciousness

affordable and sustainable options

Nutrition education products provide meaningful support to make healthier choices right place, right time.

Fresh Baby supports the WIC MISSION to safeguard the health of under-served women, infants, and children who are at nutritional risk and more exposed to developing diet-related chronic diseases in their lifetime.

Designed to support the NWA Recruitment & Retention Program
  • Reinforcing the WIC mission to support living a healthier life
  • Supporting major nutrition milestones
  • In any quantity for clinics large and small
  • Offered through a special license with the
  • National WIC Association (NWA)
USDA National Strategic Nutrition Education Partnership

Since 2011 our USDA National Strategic Nutrition Education Partnership has guided our product development. Our products support the U.S. dietary guidelines and key nutrition messages that are used in curricula…making them exceptional reinforcement materials.

We work primarily with public health nutrition programs and Medicare insurance plan providers. Our health promotion focus areas include:

  • shopping on a budget
  • safely preparing nutritious recipes
  • serving portion appropriate meals
  • staying physically active

Fresh Baby is the exclusive developer and seller of Fresh Baby products. Most Fresh Baby products contain copywritten content protected by the US Patent and Trademark Office.


We’re proud to be a certified woman-owned, small business and these certifications can make a purchasing difference and support you in meeting your diversity objectives.

  • SBA Woman-Owned Small Business (WOSB)
  • WBENC Woman-Owned Business Enterprise (WBE)
  • SBA HUBZone
  • New York – M/WBE
  • New York City – WBE
  • Oregon WBE
  • Tennessee – WBE
  • Virgina – SWAM
  • West Virginia – SWAM
Fresh Baby - Custom Water Bottle
Looking for Something Custom?

We aim to develop innovative items that blend seamlessly with the educational initiatives of each program. If you have specific needs, customization may be the solution.

  • Looking to add just your logo and your website? No problem. 
  • Want to create your own item from scratch? Let’s talk!
  • Looking for a smaller quantity? Reach out and we can discuss options.

Ready to learn how Fresh Baby
can support your program?

Contact an Account Manager at


*WIC is a registered service mark of the U.S. Department of Agriculture for USDA’s
Special Supplemental Nutrition Program for Women, Infants and Children.