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Chronic diseases are SKYROCKETING

Compared to younger adults, older adults (age 60+) are at greater risk of chronic diseases, such as cardiovascular disease and cancer, as well as health conditions related to changes in bone and muscle mass, such as osteoporosis and sarcopenia, respectively. An increasing number of older adults start this life stage with excess body weight. Preventing additional weight gain and achieving a healthy weight by following a healthy dietary pattern and adopting an active lifestyle can support healthy aging.

Older Adults
Every Person Deserves to Age WEll
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Pillars for
Healthier Choices
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Nutrient Density

high in nutrients, low in calories

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Health Equity

equal opportunity to live the healthiest life possible

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Cost Consciousness

affordable and sustainable options

Nutrition education products provide meaningful support to improving nutrition security right place, right time.

Fresh Baby understands the need to EMPOWER older adults with KNOWLEDGE to make healthier food choices, allowing them to prevent chronic disease and live independently.

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Who doesn’t love bingo? Developed by Western Kentucky University, Bingocize®! is an accepted NCOA Falls Prevention Program and SNAP-Ed Toolkit evidenced-based intervention. This tremendously popular (and fun) program combines physical activity, health education, Bingo, and Fresh Baby’s reinforcement prizes!

USDA National Strategic Nutrition Education Partnership

Since 2011 our USDA National Strategic Nutrition Education Partnership has guided our product development. Our products support the U.S. dietary guidelines and key nutrition messages that are used in curricula…making them exceptional reinforcement materials.

We work primarily with public health nutrition programs and Medicare insurance plan providers. Our health promotion focus areas include:

  • shopping on a budget
  • safely preparing nutritious recipes
  • serving portion appropriate meals
  • staying physically active

Fresh Baby is the exclusive developer and seller of Fresh Baby products. Most Fresh Baby products contain copywritten content protected by the US Patent and Trademark Office.


We’re proud to be a certified woman-owned, small business and these certifications can make a purchasing difference and support you in meeting your diversity objectives.

  • SBA Woman-Owned Small Business (WOSB)
  • WBENC Woman-Owned Business Enterprise (WBE)
  • SBA HUBZone
  • New York – M/WBE
  • New York City – WBE
  • Oregon WBE
  • Tennessee – WBE
  • Virgina – SWAM
  • West Virginia – SWAM
Fresh Baby - Custom Water Bottle
Looking for Something Custom?

We aim to develop innovative items that blend seamlessly with the educational initiatives of each program. If you have specific needs, customization may be the solution.

  • Looking to add just your logo and your website? No problem. 
  • Want to create your own item from scratch? Let’s talk!
  • Looking for a smaller quantity? Reach out and we can discuss options.

Ready to learn how Fresh Baby
can support your program?

Contact an Account Manager at