About Fresh Baby
For more than 20 years our mission has been to reduce obesity rates in all ages by improving the way Americans eat. Our products provide simple guidance that people use to make healthier food and drink choices. Since 2011, our USDA National Strategic Partnership has guided our product development. Our products provide essential reinforcement of the U.S. dietary guidelines and the key nutrition messages used throughout the country.
USDA National
Strategic Partner
Since 2011, our USDA National Strategic Partnership has guided our product development. Fresh Baby’s CEO, Cheryl Tallman, chaired the Kid’s Committee from 2015-2019. The Kids Group is a partner subgroup interested in engaging children and caregivers with key nutrition messages. Fresh Baby is also a member of the Birth – 24 Month Old and the Video Development partner sub groups.
Right Time,
Right Place Support
Our products provide support at critical times where healthier choices can be made:
shopping on a budget
safely preparing nutritious recipes
serving portion appropriate meals
staying physically active
Bingocize® Exclusive
Sales Representatives
Fresh Baby is the Exclusive Sales Representatives for Bingocize®, a successful health promotion program that combines exercise, health education, and BINGO! The program is accepted as a falls prevention program by the National Council on Aging (NCOA) and approved to be included in the SNAP Education (SNAP-Ed) Toolkit as an evidence-based intervention.
Professional Association Memberships
Belonging is important to staying up to date on hot button topics, understanding the needs of our markets and supporting the communities we serve. Fresh Baby is proud to be members of many leading nutrition and health organizations, spanning all age groups.
Certifications
We’re proud to be a certified woman-owned, small business.
These certifications can make a purchasing difference and support you in meeting your diversity objectives.
SBA Woman-Owned Small Business (WOSB)
SBA HUBZone
WBENC Woman-Owned Business Enterprise (WBE)
- New York – M/WBE
- New York City – WBE
- Oregon WBE
- Tennessee – WBE
- Virgina – SWAM
- West Virginia – SWAM
We’re proud to be a certified woman-owned, small business.
These certifications can make a purchasing difference and support you in meeting your diversity objectives.
Meet the Fresh Baby Team
We’re hard working.
We’re innovative.
We’re fun!
We’re easy to talk to.
Cheryl Tallman
CEO and Founder
Ricka Drennan
Director of Sales
Tracy Barr
Account Manager
Brian Seelye
Account Manager
Cindy Hall
Customer Service Manager
Andrea Fettig
Marketing Manager
Katie Stewart
Account Manager
Roger Tallman
Creative Director
Dylan Tallman
Art Director
Core Values
Innovative
Great Things Can Be Designed
We strive to keep up on the cutting edge of market trends and create high quality, affordable education-focused products that reinforce key concepts of a healthy lifestyle.
Purpose Driven
Promoting Health and Nutrition
We all share Fresh Baby’s mission. We are results-focused and committed to supporting our customers achieve their health outcome objectives.
Accountable
Integrity to Own Our Actions
We hold ourselves to a high level of professionalism and are honest and transparent.
We take the time to understand unique customers’ needs and pride ourselves our knowledge of each program.
Respectful
Treating Everyone the Same
We are personal, approachable, and excellent communicators. From large to small, every customer experiences the same level of respect, attention, and consideration.
Fun!
Friendly, Outgoing and Passionate
We enjoy the work that we’re fortunate enough to do and the people that we are fortunate enough to do it with. We love our jobs, our customers and being part of our Fresh Baby work family.
