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About Fresh Baby

For more than 20 years our mission has been to reduce obesity rates in all ages by improving the way Americans eat. Our products provide simple guidance that people use to make healthier food and drink choices. Since 2011, our USDA National Strategic Partnership has guided our product development. Our products provide essential reinforcement of the U.S. dietary guidelines and the key nutrition messages used throughout the country.

USDA National
Strategic Partner

Since 2011, our USDA National Strategic Partnership has guided our product development. Fresh Baby’s CEO, Cheryl Tallman, chaired the Kid’s Committee from 2015-2019. The Kids Group is a partner subgroup interested in engaging children and caregivers with key nutrition messages. Fresh Baby is also a member of the Birth – 24 Month Old and the Video Development partner sub groups.

Right Time,
Right Place Support

Our products provide support at critical times where healthier choices can be made:
shopping on a budget
safely preparing nutritious recipes
serving portion appropriate meals

staying physically active

Bingocize® Exclusive 
Sales Representatives

Fresh Baby is the Exclusive Sales Representatives for Bingocize®, a successful health promotion program that combines exercise, health education, and BINGO! The program is accepted as a falls prevention program by the National Council on Aging (NCOA) and approved to be included in the SNAP Education (SNAP-Ed) Toolkit as an evidence-based intervention.

Professional Association Memberships
Belonging is important to staying up to date on hot button topics, understanding the needs of our markets and supporting the communities we serve. Fresh Baby is proud to be members of many leading nutrition and health organizations, spanning all age groups.
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Certifications

We’re proud to be a certified woman-owned, small business.
These certifications can make a purchasing difference and support you in meeting your diversity objectives.

WOSB-Certified

SBA Woman-Owned Small Business (WOSB)

HUBZone-Certified
SBA HUBZone
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WBENC Woman-Owned Business Enterprise (WBE)

  • New York – M/WBE
  • New York City – WBE
  • Oregon WBE
  • Tennessee – WBE
  • Virgina – SWAM
  • West Virginia – SWAM

We’re proud to be a certified woman-owned, small business.
These certifications can make a purchasing difference and support you in meeting your diversity objectives.

Meet the Fresh Baby Team

We’re hard working.

We’re innovative.

We’re fun!

We’re easy to talk to.

Cheryl Tallman

CEO and Founder

Ricka Drennan

Sales Team Leader

Tracy Barr

Account Manager

Brian Seelye

Account Manager

Cindy Hall

Customer Service Manager

Andrea Fettig

Marketing Manager

Katie Stewart

Marketing & Sales Associate

Roger Tallman

Creative Director

Dylan Tallman

Art Director

Core Values

Innovative

Great Things Can Be Designed

We strive to keep up on the cutting edge of market trends and create high quality, affordable education-focused products that reinforce key concepts of a healthy lifestyle.

Purpose Driven

Promoting Health and Nutrition

We all share Fresh Baby’s mission. We are results-focused and committed to supporting our customers achieve their health outcome objectives.

Accountable

Integrity to Own Our Actions
We hold ourselves to a high level of professionalism and are honest and transparent. We take the time to understand unique customers’ needs and pride ourselves our knowledge of each program.

Respectful

Treating Everyone the Same
We are personal, approachable, and excellent communicators. From large to small, every customer experiences the same level of respect, attention, and consideration.

Fun!

Friendly, Outgoing and Passionate
We enjoy the work that we’re fortunate enough to do and the people that we are fortunate enough to do it with. We love our jobs, our customers and being part of our Fresh Baby work family.