
About Fresh Baby
For more than 20 years our mission has been to reduce obesity rates in all ages by improving the way Americans eat. Our products provide simple guidance that people use to make healthier food and drink choices. Since 2011, our USDA National Strategic Partnership has guided our product development. Our products provide essential reinforcement of the U.S. dietary guidelines and the key nutrition messages used throughout the country.
USDA National
Strategic Partner
Since 2011, our USDA National Strategic Partnership has guided our product development. Fresh Baby’s CEO, Cheryl Tallman, chaired the Kid’s Committee from 2015-2019. The Kids Group is a partner subgroup interested in engaging children and caregivers with key nutrition messages. Fresh Baby is also a member of the Birth – 24 Month Old and the Video Development partner sub groups.
Right Time,
Right Place Support
staying physically active
Bingocize® Exclusive
Sales Representatives
Fresh Baby is the Exclusive Sales Representatives for Bingocize®, a successful health promotion program that combines exercise, health education, and BINGO! The program is accepted as a falls prevention program by the National Council on Aging (NCOA) and approved to be included in the SNAP Education (SNAP-Ed) Toolkit as an evidence-based intervention.







Certifications
We’re proud to be a certified woman-owned, small business.
These certifications can make a purchasing difference and support you in meeting your diversity objectives.

SBA Woman-Owned Small Business (WOSB)


WBENC Woman-Owned Business Enterprise (WBE)
- New York – M/WBE
- New York City – WBE
- Oregon WBE
- Tennessee – WBE
- Virgina – SWAM
- West Virginia – SWAM

We’re proud to be a certified woman-owned, small business.
These certifications can make a purchasing difference and support you in meeting your diversity objectives.
Meet the Fresh Baby Team
We’re hard working.
We’re innovative.
We’re fun!
We’re easy to talk to.

Cheryl Tallman
CEO and Founder
- Phone:231-487-2113
- Email:[email protected]

Ricka Drennan
Director of Sales
- Phone:231-487-2005
- Email:[email protected]

Tracy Barr
Account Manager
- Phone:231-487-2060
- Email:[email protected]

Brian Seelye
Account Manager
- Phone:231-489-7506
- Email:[email protected]

Cindy Hall
Customer Service Manager

Cindy Hall
Customer Service Manager
- Phone:231-487-2176
- Email:[email protected]

Andrea Fettig
Marketing Manager
- Phone:231-487-2141
- Email:[email protected]

Katie Stewart
Account Manager
- Phone:231-487-2026
- Email:[email protected]

Roger Tallman
Creative Director
- Phone:231-487-2377
- Email:[email protected]

Dylan Tallman
Art Director

Dylan Tallman
Art Director
- Phone:231-487-2231
- Email:[email protected]
Core Values

Innovative
We strive to keep up on the cutting edge of market trends and create high quality, affordable education-focused products that reinforce key concepts of a healthy lifestyle.

Purpose Driven
We all share Fresh Baby’s mission. We are results-focused and committed to supporting our customers achieve their health outcome objectives.

Accountable

Respectful

Fun!