Fresh Baby is a solutions partner committed to supporting WIC’s mission of improving maternal and child health. Our tools are designed to address the real-life challenges WIC participants face, from breastfeeding success to introducing solids and navigating picky eating. By reinforcing WIC’s educational goals, our products guide families in building healthy habits at every milestone.

We also proudly support participant engagement through our NWA-licensed product line, offering ready-to-use materials that bring the National Recruitment and Retention Campaign to life in WIC clinics across the country.