Benefits & Messages

• Promotes Fruit and Vegetable Consumption in Early Childhood: This colorful book helps young children learn the importance of eating a variety of fruits and vegetables by associating foods with fun colors. It supports WIC’s nutrition goals of increasing produce intake among young children.
• Reinforces MyPlate Messages in a Developmentally Appropriate Way: The rainbow concept mirrors the MyPlate goal of variety and balance. The book helps translate complex nutrition messages into simple, visual cues that young children can easily understand and remember.
• Encourages Picky Eaters to Try New Foods: By using engaging visuals and positive language, the book introduces new fruits and vegetables in a non-threatening way. It encourages curiosity and reduces resistance, a key benefit for families navigating selective eating habits.
• Promotes Literacy and Nutrition Education Simultaneously: The book fosters both early literacy and health education—two high-priority focus areas for WIC—making it a valuable, multi-purpose educational tool for families with young children.
• Facilitates Parent-Child Engagement Around Healthy Eating: Shared reading of the book supports quality bonding time and gives parents a script for starting conversations about food, colors, and trying new items, reinforcing messages from WIC counseling.

Educational Use

• Promotes Fruit and Vegetable Consumption in Early Childhood
• Reinforces MyPlate Messages in a Developmentally Appropriate Way
• Encourages Picky Eaters to Try New Foods
• Promotes Literacy and Nutrition Education Simultaneously
• Facilitates Parent-Child Engagement Around Healthy Eating