About Fresh Baby
At Fresh Baby, our mission is to combat diet-related chronic diseases, including obesity and diabetes, by improving the overall health of individuals across all life stages. We provide simple, practical nutrition education and physical activity solutions designed to make healthier choices accessible and easy.
Through practical, evidence-informed tools and resources, we support healthier eating patterns, budget-conscious food choices, safe meal preparation, appropriate portion sizes, and regular physical activity. In the face of a growing healthcare crisis, our focus is helping individuals and families choose nutrient-dense whole foods over highly processed options — and build healthy habits that last.
Nationally Recognized
& Strategically Aligned
From 2011 to 2025, we partnered with the USDA as a National Strategic Partner. Our continued commitment to the US Dietary Guidelines ensures broad access to effective, science-based health and nutrition resources, empowering individuals to eat real food.
Right Time,
Right Place Support
Our solutions provide support at critical times where healthier choices can be made:
shopping on a budget
safely preparing nutritious recipes
serving portion appropriate meals
staying physically active
Professional Association Memberships
Belonging is important to staying up to date on hot button topics, understanding the needs of our markets and supporting the communities we serve. Fresh Baby is proud to be members of many leading nutrition and health organizations, spanning all age groups.
We’re honored to share that Fresh Baby has been named one of Michigan’s 50 Companies to Watch by Michigan Celebrates Small Business.
This recognition affirms the work we’ve been committed to for more than two decades: Improving the Way Americans Eat and helping combat diet-related chronic disease, including obesity and diabetes, through practical, evidence-aligned nutrition education that supports health across all life stages.
This recognition belongs to our incredible team, our public health partners, and the programs and families we’re privileged to serve each day.
Grateful. Proud. And energized to keep moving this mission forward.
Certifications
We’re proud to be a certified woman-owned, small business.
These certifications can make a purchasing difference and support you in meeting your diversity objectives.
SBA Woman-Owned Small Business (WOSB)
WBENC Woman-Owned Business Enterprise (WBE)
- New York – M/WBE
- New York City – WBE
- Oregon WBE
- Tennessee – WBE
- Virginia – SWAM
- West Virginia – SWAM
Fresh Baby is the exclusive developer and seller of Fresh Baby products. Most Fresh Baby products contain copywritten content protected by the US Patent and Trademark Office.
