At Fresh Baby, our mission is to combat diet-related chronic diseases, including obesity and diabetes, by improving the overall health of individuals across all life stages. We provide simple, practical nutrition education and physical activity products designed to make healthier choices accessible and easy.

Through innovative tools and resources that align with the U.S. dietary guidelines and public health initiatives, we support healthier eating patterns, budget-conscious shopping, safe meal preparation, appropriate portion sizes, and regular physical activity. As a proud partner of the USDA MyPlate National Strategic Partnership, we aim to make MyPlate a household name, reinforcing key nutrition messages to foster lifelong healthy habits.